Experiments

A/B test pricing with real revenue results.

Run pricing A/B tests with fixed customer assignment and compare conversion and revenue per plan variant, directly in your billing system.

Fixed assignment

Each customer always lands in the same variant, so nobody sees one price today and another tomorrow.

Results use billed revenue and usage, not only sign-ups.

Start with a small share of new customers, then roll the winning plan out from the catalog.

Experiments run where prices already live, so there's nothing to keep in sync.

Is A/B testing prices fair to customers?: Most teams test on new sign-ups only and keep existing customers on their contracted price. Orvlin supports both setups.

Spin up a sandbox, send your first events, and see a finalized invoice before your next planning meeting.